How The Impact Of Technology Has Changed Magazines

We would often generalise the publishing industry as one containing books, newspapers and magazines as the main sellers. The impact the mediums text has can influence not just the shop shelves but change the way we think about socio-political aspect and the cultural environment we live in.  Having a big influence on what we think of society. Over the last 10 years this market has been faced with massive amounts of competition from other noticeably growing forms such as e-books, online web pages and online magazines. Before the internet turned into an advanced, easy way of gaining information people mainly relied of magazine genres to answer all their questions. From gardening to gym workouts, from food recipes to child care; the magazine industry was a varied business.
People were becoming eager for more information, wanting to know more specific facts and figures form certain stories that caught their interest. Something that magazines couldn't always contain, due to the mass of sub sections involved in the text that also required the publishers attention. In the publics eyes they just touches the edges of what they wanted to know.
Soon people became bored of waiting for the weekly print out of their favourite magazine title. This is where on demand printing, online versions and e-copies of the same text started to make an appearance. This aspect caused a lot of small companies to go out of business because they could not afford to set up webpage as well as continue to print copies of their magazine. However, this aspect is not all negative; bigger companies had to revert to something less traditional that kept them incite with the times...staying in the contemporary mix but not necessarily feeling the worst of it.

Searching Concept
Over the past decade the internet has show true advances within its culture. In the days of magazines and newspapers, the information that was within those mediums were the only text you could consume; no further questioning could be done. Despite this, today our search engines will generate an answer to basically anything. The before impossible questioning of topics is now an endless factor; the purpose of manufacturing a contents and glossary becomes unneeded. This process is also know as 'destination site', where by useless information if filtered until the factual eleent needed is found. People no longer needed to skim read or scan text they didn't want to read about, causing a socialised laziness; the internet was the answer.

Online Sites
The growth of social media has caused a massive defect on the usage of common forms of text. People find themselves fulfilling time with messaging or 'scrolling' rather than reading or socialising. Entertainment is no longer associated with relaxing with a magazine. Social media promotes browsing by sharing links and adverts on a regular basis, which people find intriguing and have the need to follow. This creates a simple pathway of finding their desired information. This technique allows us to interact with an online group, something unheard of through print media.

Technological Effects
Since the obvious rise of desktop search engines, the number of mobile and tablet devises has increase by huge amounts; creating more emphasis on the limitless need for browsing. This advance in technology has made us greedy for on demand internet searching. 3G and 4G have made it possible for us to access whatever, whenever. Possibly, the online adaptation of the magazine people would usually buy form the shelf, it is a quicker and more conventional way of getting the same product. Suggesting the need for printed text is unneeded. However, the boost in technology it has  also made it possible for people to create their own print media from home. Digital equipment means that the cost of printing and production is  such lower than in previous decades. It no longer requires the money, staff or facilities the industry once found essential. "anyone can be a media producer"

In Summary
Due to the availability of online versions of magazines it has cause a negative effect on hard copies of magazines as a medium, as well as the revenue of the businesses producing the brand. There are fears that the new generation will take over and everything will be desired in a digital form. The effects of an active audience, causing new and innovate thinking, which must be follow because that is what is desires (Blumer and Katz) Putting massive strains on the traditional magazine production industry.