Friday, 4 November 2016

Headline Planning- Double Page Spread

Existing headline designs vary in a way that depends on the story evident within the content. The language uses differ in connection with the age and interest of the target audience. Some headlines are evidently more direct than others, addressing the audience on a personal bases; however it is most common that the headlines of double page spreads are more informative. From doing further research into this aspect of regional magazines, I found that the headlines include contextual techniques such as; alliteration, puns or ellipsis
The design of a double page spread headline is important as this gains the initial attention of the consumer as they are flicking through the magazine. They will decide if the topic is worth reading about mainly based on the headline together with the main image.
These are the variations I created when designing my headline:







When I was constructing this part of my double page spread, I wanted to portray a modern and architectural connotation. Although these variations are fairly similar, I will keep them in contention until some of the other elements of my double page spread have been decided, for example the main image and shape of the textual body. Also the colour will be a feature that I can adjust according to the colour palette I display on my double page spread.

The deign of my headline is unusual and dissonant as it diverts from common conventions; linking the Stanley Halls storm and stress model (1904) that refers to a state of rebellion. Introducing something with these connotations would attract my audience as they are young and impressionable. By using the deign of the headline it doesn't impose negativity but promotes that being different is good. However, if i was to incorporate a poor use of language for example expletives, this would suggest recklessness and encourage that behaviour. 

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