Construction Stages- Billboard

Stage 1:
I started by transferring the the hexagon concept to my billboard. I wanted to use this design somewhere in my product, therefore I chose to feature it in one of my ancillary tasks. I changed some images in order to make it relevant to my target audience and their interests.

Stage 2:

I used the Cornish flag as an outline of where I placed my images. Once i had completed the hexagon task, I went on the add a vibrant group of colour which would compliment the images and their position. 

Stage 3:

Using the Cornish flag I used the same shape to outline my images. I continued to use the same masthead as seen on my front cover as this is the most recognisable part of my product identity. I adapted the colour scheme slightly by using grey instead of white to fill the word 'Cornwall'.



Stage 4:

I have developed the screenshot of my front cover by adding another two thumbnails to add more depth to the page. I thought it was necessary to use other visual aspects alongside the map as the product is other wise quite plain. I kept to the colour palette by using bright and interesting colours carried over from my main tasks, for example; blues and greens.  

Stage 5:

To conclude my billboard, I included a landscape image to act as the background for my advertisement. I turned the opacity of the image down so that both contextual aspects and other visual features could be seen. The original colours of the background image were strong and would've overpowered the page when put next to the map. Using the same font as part of my masthead, I added my webpage link into my billboard, acting as a large contribution to the product. I thought this was an important concept as my target audience are youthful and depend on the online world as part of their entertainment forum (Blumer and Katz 1973). Finally, I incorporated the three wave symbol seen in my front cover and content page, which puts emphasis on the continuity of my pages.