Masthead Planning- Front Cover

Existing masthead designs from regional magazines:

From the magazines I had previously analysed, I continued to examine their masthead designs in more detail. It is evident that each of the masthead feature the location in which they refer to, Cornwall. This gives the audience a clear indication of the content within the magazine; doing this also helps to gain the attention of an audience subconsciously due to a word they are associated with (as this is where the majority my audience will live or come on holiday). I feel the use of serif fonts is really effective as it shows the traditional values of the Cornish county, however Cornwall Living for example shows a more modern twist to the design .

Below is my masthead design that will high light my front cover:

The background of my final product will not be white, my chosen image will propose a clear colouration to make the masthead stand out. I feel that my choice of wording fits with Blumer and Katz's 1974 Uses and Gratification theory that implies an audience use media as a form of escapism. The enjoyment of this text can by implied by the title and suggest that the purpose is greatly based on diverting the challenges and requirements of the real world.
Initially I created three different possibilities to name my magazine, featuring as my masthead. The favoured masthead title was Life in Cornwall; having 15 more votes than the alternatives. Two participants skipped this question, which could've effected the result however, not majorly as the numbers have a significant gap between them. I decided to opt for Cornwall Escape as I felt it was a snappier, more effective title which had the potential to look more processional on the page. Cornwall Escape, along with Cornwall Active were join seconded in my target audience survey. Based on the development of my initial ideas I decided again Cornwall Active as I changed my content desires. Furthermore I feel this would have implied a more concentrated audience, rather than the range I am targeting.

Variations of my design:

Firstly I created my part of my masthead in black, as at the time I was unsure of the image I will be using to form my front cover. However, once I have chosen a photograph that fits with my objective I will alternate the colour, to comply a more fitting arrangement. This additional colour will also depend on the colour platelet that naturally appears within my image. Below are some variations of my masthead design: