My Target Audience Profile- Psychographics

YOUNG AND RUBICAM
The psychographic profile of my audience will be typically mainstreamers and aspirers. 
Mainstreamers: this is a group of people who live in the world of domestic labels and popular traditional trends. Typically family brands, that are known for their value for money. The security of trust from the people around them in reaction to a product is key. A daily routine is important factor of their lives. They are all about 'we' instead of just 'me'. This group have become the largest of the psychographic types. This group is also know to SEEK SECURITY.
Aspirers: this is a group of materialistic people, who are driven by what others think is acceptable rather than abiding by their own values of day to day life. An easily responsive personality, that are willing to adapt to be considered 'cool' or 'popular'. They strive to be surrounded by people with the same aspirations as them, which is to follow not to create. They fit a certain model of what others perceive as being superficial; image, persona, fashion and charisma. An attractive lifestyle and physical appereance is more important to them than the contents of a person. This group is also known to SEEK STATUS.


LIFESTYLE CATEGORIES
My target audience will fall under the divisions of groupies and trendies.
Groupies: these are people that crave the acceptation of those who surround them.
Trendies: these are people who are desperate to have admiration of their peer group they are associated with. They like to have the newest trends and be idolised by those who don't.


VALS SOCIAL VALUE GROUP
My target audience can be determined by the desired characteristic, they fall under the groups of esteem seekers, strivers and contented conformers.
Esteem Seekers: Acquisitive and materialistic, aspiring to what they see are symbols of success, including thing and experiences.
Strivers: Attaching importance to image and status, as a means of enabling acceptance by their peer group, at the same time holding onto traditional values.
Contented Conformers: The feeling of wanted to be 'normal', so follow the herd, accepting of their circumstances, they are contented and comfortable in the security of their own making.

MAZLOWS HAIRERICHY OF NEEDS

My magazine will aim to boost the self-actuallzation of my audience. This will give them the sense of meaning and purpose as my magazine will cover topics that interest them. Acceptance will also be a factor that will be fulfilled, through the form of role model. Examples of celebrities that the audience will aspire to be, therefore following their trends as they want to fit in and be considered as 'cool'.

I intent to apply Mazlows theory to my target audience. My magazine will focus of self- esteem, love and belonging. This is because I feel the young audience I have chosen should not be ashamed of who they are, but should also strive for what they want to achieve. I think it will follow conventions already set by pop magazines, for example teens can relate to most cover images and articles that feature in the content. Some audience rely heavily on the artists used within the content of the magazine to become their role medels.