Target Audience Survey

I asked 32 people from varying age groups to participate in a target audience survey that I constructed. This purpose of this is to gain an understanding of what me target audience want within their market, therefore ensuring my magazine will be popular.

As you can see 50% of the people who responded were 16-20 year olds, this proved very helpful as my target audience are around this age group. This meant that I could really use this survey to my advantage.

I asked my target audience who they would most like to see appear on the front cover of my magazine. By asking this it allowed me to understand the visual requirements of my audience, as well as showing what would easily sell on shop selves. 40% voted for a new artist.

Out of the 32 people I asked, approximately 66% of the individuals that responded were females. Despite this being very helpful, my target audience profile is aimed at a mixed gender, however most pop magazines have a much higher percentage of female readers than males.

I came up with three initial ideas for the title of my magazine. In order to narrow them down, I asked my target audience. By doing this it showed the preferred title as well as the one that my age group liked the best. Out of Sound, Current and Listen Up, 50% of people voted for Listen Up. I also used a 'Other' column which allowed participants to give their own suggestions. I took these into account however, I didn't feel that any of them fitted with the pop genre.

As a general question to find out what type of genre is the most popular, I asked my participants about their preferred music type. Pop turned out to be the most favoured, followed by indie and then rock.

Knowing that role models are an important concept of some magazines, I asked if my audience had a specific celebrity role model. The results were very close, however a small majority more said yes over no.

95% of people that took my survey said that they don't read magazines on a regular basis, this proves to me that the music magazine industry is not very popular.

I wanted to gather information about what content they would like to see in my magazine. 45% of the participants that took part in my survey voted for gossip and 38% voted for music reviews. Because I am making a pop magazine I have to be careful not to write about too much gossip, for example in the double page spread article. As it then become hard to decipher whether the magazine is from the fashion, social or music genre.

When thinking about the construction of my magazine, I was unsure about the colour pallet I wanted to use. I didn't want to ask my audience about specific colours as they may not have fitted with the images I took during my photo shoot. Because of this I went for a set of varied options for my participants to answer. 45% voted for a light colour pallet over, a dark or black and white one. Pop magazines are known for their bright and vivid colour schemes, this will prove helpful when I am conveying the common conventions of the pop genre.

I wanted to get an idea of how much my audience listened to pop music, so I asked it in my survey. I found this helpful as it made me realise that not all pop fans just listen to the pop genre.