Genre: Pop
Class: My primary audience will be within the social devision of C2/D, as they would most likely be unemployed, in a full time education or have a part time job.
Age: 15-21
Nationality: British
Ethnicity: White British
Sexuality: Straight/Bi/Gay/Transgender
Audience Appeal: Entertainment, information, personal identity, social interaction. Blumer and Katz (1974) proposed a theory where by audiences are not passive but they take an active role in interpreting and interacting media into their own lives, through different platforms. They said that an audience uses media to fulfil different needs that they have. This theory implies that varying mediums compete with each other to climb the market they fall under.
Diversional purposes: Filling spare time, emotional release, escaping everyday dilemmas, fulfilling visual needs, finding role models, gaining a personal identity, personal values, achieving a sense of security through knowledge of a popular subject, self-educating within an enjoyable topic, seeking advice and tips, understanding the basis of conversation, advancing social skills or knowledge.
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