Font Analysis

In Pop magazines, such as Billboard, sans serif fonts are used in most circumstances. The Pop genre only tend to feature serif fonts for aspects such as artists names, pull quotes and important key facts. When constructing my magazine I will predominantly use sans serif fonts to create a more modern feel to the page. By doing this it allows me to fit with the conventions of a typical pop magazine. The type and style of your chosen font is an important concept when designing a magazine, by using a variety this ensures the reader is kept entertained when engaging with my product.


Colour of fonts:
In pop magazines the colours that are used tend to be over the top and bright depending on the image that is used. Black and white are mostly used for things other than the masthead; as evident in my example. It is important to use a varying range of complimentary colours, in order to keep the audience interested in what they are reading. My example has used colour subtly, but has combined shade that connote, class and sophistication. The connotation that the colours portray is key when targeting such a young and impressionable market.

Size of fonts:
The size of the font generally depends on the importance of the piece of text. For example the masthead will most likely be the biggest font on the page, as it is vital that the brand get across their name for future references etc. The size of features such as cover lines tend to vary, taking into account the colour and the image they are imported in to. Double page spread articles are frequently written in sizes 9-12pts, the font has to be small as there is a lot of information to fit onto one page. This is also done so that the attention isn't taken away from the image on the page, as this could be what's important to the reader.

Font case:
In pop magazines, the case of fonts tend to vary based on the style the publishers are trying to create. The masthead of a magazine tends to be in sentence case, with a capital letter at the start and the rest lower case letters. Text written in smaller fonts tend to be in block capitals, as seen in my example.

Font style:
The style of font changes with each magazine, however the pop genre tend to portray a modern and tidy feel to their connotations. Meaning that they use big bold fonts, that are eye catching when in the shops. Despite this, some pop magazines such as Billboard, are starting to hybrid their designs. Where by they incorporate the two font types (serif and sans serif), to createa new and innoviate implication.